This is Discount Dance.
A company built by dancers for dancers with a fresh perspective. We empower and connect dancers to their passion by offering the best selection of dancewear to support and celebrate this art form. Our vision is to lead the dance community through inclusion, innovation, education, and sustainability. We are linked by a common thread that ties us to dance. Through each of our unique experiences, we understand the grit, discipline, and joy of the art. We celebrate individuality and, with open hearts, embrace the dancer within every body, regardless of ability, age, race, ethnicity, identity, shape, or size. Through our culture, business practices, and curated collections, Discount Dance exists to ignite, inspire, and connect our community of active dancers.Together we are unstoppable.
At Discount Dance, we move boldly, with intention, and always abide by our core values.
Discount Dance began as a small family-owned shop run by dance teacher and enthusiast Linda Hill. Working beside their parents after school, Brian and Rhonda Hill watched and learned everything dance. The brother-sister-duo continued to evolve their offerings to make dance apparel available for every dancer at every budget. Discount Dance was the first publishing a mail order catalog, selling dancewear online and innovating fashion leotards. Today, Discount Dance is the largest online dancewear store in the world with ambassadors and models from the finest dance companies like New York City Ballet, American Ballet Theater, Alvin Ailey, Washington Ballet, Princess Grace Academy, The Rock School, and the list goes on. It is our shared passion for dance and the desire to support our community, that fuels our business and sets our company apart.
We pride ourselves on having the largest selection of dance apparel to fit the needs of every dancer. From ballet, jazz, and hip hop to lyrical and ballroom, Discount Dance carries the top dance brands, sharing their stories and rejoicing in their successes. In addition, we offer our own exclusive collections curated by designers, athletes and industry veterans, pouring decades of experience into each garment.
Stemming from our roots as a small, family-owned shop, customer service has always been a top priority. Our employees are knowledgeable, experienced and determined to provide an exceptional shopping experience for our customers.
Dance as an art form celebrates self-expression. We aim to provide apparel choices that give creative freedom and empower each dancer to reach their full potential.
Dance unites us. We believe in uplifting each other and giving back for the community’s greater good. Over the years, we have proudly supported St. Joseph’s Ballet, Hurricane Katrina victims, the National Dance Association, and various Breast Cancer Foundations, to name a few. In addition, Discount Dance has implemented a teacher’s reward program that recognizes the hard work and dedication of dance teachers nationwide to grow and nurture talent and expression.
It is our mission to be part of the solution to reduce the impact of the textile industry on the environment. We are committed to integrating sustainability into every step of our private label production to reduce water consumption and pollution. We are proud to announce our first Eco Friendly Mariia collection coming early 2022.